Joao V. Rocha.

Decade behind the desk. A1 in São Paulo, A2 at Rock in Rio, now AV at Sound Image / Clair Global for clients like Apple and Dolby.

Builds the software and hardware the operations floor is missing.

Portrait of Joao V. Rocha in headphones at the monitor position, UNASP.
Bird's-eye view of Victor at an Allen & Heath iLive-R72, both hands on the console (touchscreen and faders); a second engineer leans in.
FIG. 03 · FOH POSITION · SÃO PAULO · 2017 · ALLEN & HEATH iLIVE-R72

§ 01 The short career arc.

2025 — PRESENT
AV engineer, Sound Image / Clair Global, San Francisco.
2025 — 2026
Stock manager + internal tools developer, Suitsupply SF. Built the Daily Operations Platform from scratch.
2017
A2 at Rock in Rio, 80,000 attendees a day.
2015 — 2022
A1 / OPS coordinator, Vocal Livre (São Paulo). Toured Brazil at 100–25,000-attendee scale. Latin Grammy–nominated production team for the album Temporal (2023).
2019 — 2020
AudioVisual Operations at UNASP, São Paulo. Ran AV for 5,000+ weekly attendees and trained students on signal flow, console operation, and broadcast workflow.
2015 — 2019
A1 + Assistant Producer, Novo Tom at UNASP — internship running sound for campus events and producing recordings.
2012 — 2014
IT support and AV operations, Colégio Adventista IABC, Goiás, Brazil.

§ 02 What I work on now.

LIVE AUDIO
FOH and monitor on Yamaha / DiGiCo / Avid, Dante-networked systems, Shure RF coordination.
SOFTWARE
Node, Postgres, WebSockets, PWAs, MCP servers, the boring Linux deployment work that makes them stay up.
HARDWARE
Shaddow: 12 V automotive power and USB / CAN dock electronics in Flux.ai and KiCad.
Victor in a Sound Image hoodie — backstage selfie before doors, gear cases visible behind him.
FIG. 04 · SOUND IMAGE · BACKSTAGE PORTRAIT · 2025
Voiceover booth — AKG large-diaphragm condenser on a boom, KRK Rokit monitors flanking the screen, acoustic treatment on the wall behind.
FIG. 05 · VO BOOTH · AKG + KRK ROKIT · ENGENHEIRO COELHO · 2020
Sound Image / Clair Global crew prepping black SOUND IMAGE flight cases and a Shure RF rig in a FIFA World Cup 2026 hospitality lounge, the tournament graphic glowing on the screens behind them.
FIG. 06 · SOUND IMAGE / CLAIR GLOBAL · FIFA WORLD CUP 2026 · LOAD-IN

§ 03 Hire me.

Open to AV engineering, full-stack, or operations + technology roles — San Francisco, hybrid, or remote.

Best fit is a team where the person running cable and the person writing the code are allowed to be the same person.

§ 04 Languages, certs, schooling.

LANG
English & Portuguese — native / bilingual. Spanish — elementary.
CERT
Allen & Heath dLive (May 2026) · Dante Level 1 (Apr 2026) · Shure Axient Digital / PSM · Networking for Audio Professionals.
EDU
B.A. in Communication, Broadcasting Technology — UNASP, São Paulo, 2020.
Graduation thesis: PodLer — an immersive podcast on classic Brazilian literature. Highest score from the faculty panel.

§ 05 Community + service.

2018 — 2019
Student Liaison, Monterey Bay Academy, CA. Supported international students, maintained campus facilities, cross-cultural work that also built the English fluency now used every day on the job.
2016
Volunteer, ADRA International. Helped build an elementary school in Nova Jerusalém, Amazonas, Brazil.
Victor framed at the open rear doors of the van — interior buildout visible behind him, late-day light.
FIG. 07 · VAN · REAR DOORS · PORTRAIT · 2026