CH 06 · MASTER

Joao V. Rocha.

Decade behind the desk. A1 in São Paulo, A2 at Rock in Rio, now AV at Sound Image / Clair Global for clients like Apple and Dolby.

Builds the software and hardware the operations floor is missing.

Bird's-eye view of Victor at a Roland V-Mixer, both hands on the console (touchscreen and knobs); a second engineer leans in.
FIG. 03 · FOH POSITION · SÃO PAULO · 2017 · V-MIXER

§ 01 The short career arc.

2025 — PRESENT
AV engineer, Sound Image / Clair Global, San Francisco.
2024 — 2026
Stock manager + internal tools developer, Suitsupply SF. Built the Daily Operations Platform from scratch.
2017
A2 at Rock in Rio, 80,000 attendees a day.
2015 — 2022
A1 / OPS coordinator, Vocal Livre (São Paulo). Toured Brazil at 100–25,000-attendee scale. Latin Grammy–nominated production team for the album Temporal (2023).
2012 — 2020
IT support and AV operations at UNASP and Colégio Adventista IABC, Brazil.

§ 02 What I work on now.

LIVE AUDIO
FOH and monitor on Yamaha / DiGiCo / Avid, Dante-networked systems, Shure RF coordination.
SOFTWARE
Node, Postgres, WebSockets, PWAs, MCP servers, the boring Linux deployment work that makes them stay up.
HARDWARE
Shaddow: 12 V automotive power and USB / CAN dock electronics in Flux.ai and KiCad.
Victor in a Sound Image hoodie — backstage selfie before doors, gear cases visible behind him.
FIG. 04 · SOUND IMAGE · BACKSTAGE PORTRAIT · 2025 · CH 06 ▮ WHITE
Voiceover booth — AKG large-diaphragm condenser on a boom, KRK Rokit monitors flanking the screen, acoustic treatment on the wall behind.
FIG. 05 · VO BOOTH · AKG + KRK ROKIT · ENGENHEIRO COELHO · 2020 · CH 06 ▮ WHITE
A road case stenciled 'KEITH URBAN — WCM-167 — FOH' on a wooden stage floor next to a Sound Image / Clair Global flight case.
FIG. 06 · KEITH URBAN · FOH · WCM-167 · SOUND IMAGE / CLAIR GLOBAL

§ 03 Hire me.

Open to AV engineering, full-stack, or operations + technology roles — San Francisco, hybrid, or remote.

Best fit is a team where the person running cable and the person writing the code are allowed to be the same person.

§ 04 Languages, certs, schooling.

LANG
English & Portuguese — native / bilingual. Spanish — elementary.
CERT
Allen & Heath dLive (May 2026) · Dante Level 1 (Apr 2026) · Shure Axient Digital / PSM · Networking for Audio Professionals.
EDU
B.A. in Communication, Broadcasting Technology — UNASP, São Paulo, 2020.
Victor framed at the open rear doors of the van — interior buildout visible behind him, late-day light.
FIG. 07 · VAN · REAR DOORS · PORTRAIT · 2026 · CH 06 ▮ WHITE